Fessenden Athletics Visual Identity Guidelines
A school’s brand should communicate its story and present a consistent message. Your audiences rely on consistent and effective use of design to become familiar with your brand and your story.
There are three versions of the Fessenden Athletics logo: the bear face, the bear profile, and the full bear. Having this variety provides flexibility, and utilizing these core elements will help maintain recognizability.
2-Color Knockout Logos
1-Color Knockout Logos
Along with the three versions of the logo, there are multiple versions of the wordmark.
Logo & Wordmark Lockups
The logo and wordmark can be combined in different ways; we have provided a selection of samples to indicate usage.
2-Color Logo & Wordmark Lockups
There are two complementary elements than can accompany the logo and wordmark.
Fessenden Athletics F
|CMYK||15, 100, 37, 45|
|RGB||134, 31, 65|
|Pantone||Cool Gray 7|
|CMYK||42, 35, 35, 1|
|RGB||151, 153, 155|
The typefaces used in print and web materials are an essential part of the brand. Using the established typefaces is necessary for creating a consistent look and feel that further strengthens the school’s brand and public recognition. The following represents the established typefaces:
For any other collateral besides apparel and signage, please refer to the typography section in the Fessenden Visual Identity Guidelines document.Download Guidelines (PDF)