A school’s brand should communicate its story and present a consistent message. Your audiences rely on consistent and effective use of design to become familiar with your brand and your story.
There are three versions of the Fessenden Athletics logo: the bear face, the bear profile, and the full bear. Having this variety provides flexibility, and utilizing these core elements will help maintain recognizability.
The typefaces used in print and web materials are an essential part of the brand. Using the established typefaces is necessary for creating a consistent look and feel that further strengthens the school’s brand and public recognition. The following represents the established typefaces:
For any other collateral besides apparel and signage, please refer to the typography section in the Fessenden Visual Identity Guidelines document.